Logos

Logos are also another form of graphic design that we see everyday.  When you look at a business or company's name chances are that you are looking at their logo, and that their logo was created through graphic design.  Many company's also have some sort of symbol in their logo, so that when we see just that symbol we think of that specific company.  To be able to create an appropriate logo or symbol for a company the design artist must have a clear understanding of the company's mission or purpose.  For example, when you think of CBS News you think of the eye that they have associated with their name.  The eyeball is a symbol of what they do; they are like eyes for the community to see what is going on.